Sponsor the Backyard SmokeMaster BBQ Podcast

Put your brand in front of backyard cooks who are actively buying gear to get better results. Every week, host Kenyatta Robinson helps new smoker and grill owners stop guessing and cook BBQ they’re proud to serve, through science-backed, myth-busting education.

387K

YouTube views in the last 12 months

8,920

YouTube subscribers, up 29% this year

220+

Live viewers in chat every episode

129

Weekly episodes since 2022

Who’s Watching

  • 98% men, the core buyers of grills, smokers and accessories
  • 89% age 35+, with homes, backyards and buying power
  • U.S.-based backyard cooks who buy to get better results

Why It Works

  • Science-forward teaching in a field of interview shows. Ranked #25 on Feedspot’s 2026 list of BBQ podcasts.
  • Evergreen replays: our top episode has passed 78,000 views and keeps growing, so your message keeps working long after the live show.
  • A loyal, returning audience that sends in topic requests and comes back every week.
  • Every channel: live on YouTube, plus Apple Podcasts, Spotify, Amazon Music, the Cook to the Rack newsletter and the Backyard SmokeMaster Society community.

Partnership Packages

Presenting Sponsor

52 weeks · best value

  • Opening mention and host-read ad every episode
  • Link pinned in every YouTube description
  • Logo on show graphics
  • Monthly feature in Cook to the Rack
  • Category exclusivity

Quarterly Partner

13 weeks · seasonal

  • Host-read ad every episode
  • Link in each YouTube description
  • One Cook to the Rack mention
  • Timed to grilling season or the holidays

Featured Episode

1 episode · try it out

  • Your product used on air in a live segment
  • Host-read ad and description link
  • Short-form clip for social

Add-ons: dedicated YouTube video, affiliate or promo code tracking, and product giveaways to the community. Rates and open dates are available on request.

Request the Media Kit

Tell us a little about your brand and we’ll send the full media kit with current rates and availability within two business days.

Sponsor Inquiry

YouTube figures from YouTube Analytics as of October 2026.